What Indian UI/UX quotes actually buy
A quote is a bundle: discovery, wireframes, visual UI, prototype, and specs. If the PDF only shows mockups, you are buying pictures. Pictures do not tell a developer what happens when UPI fails or the OTP times out.
Ask for a screen inventory: home, listing, detail, form, success, empty, error. Twelve named frames is a pack. “We’ll design the product” is a blank cheque.
Screens, not vibes — the 12-screen pack
Brevia’s ₹50,000 OTP pack is sized for ~12 high-fidelity screens plus wireframes and a prototype. A clinic site, a campaign funnel, or a first SaaS slice fits. A 40-screen ops console does not — that is a second pack or a product sprint.
Typical India price bands for 2027
Freelance landing reskin: often ₹15,000–₹40,000 if the brief is brutal and revisions are capped. Scoped SME pack (wireframe + UI + prototype): ₹50,000–₹1.5 lakh. Product UX for a funded app: several lakhs and a retainer. International “UX consultant” day rates do not magically apply to a Tiruppur exporter’s catalogue.
Cheap is only cheap if the file is usable. A ₹12,000 Dribbble clone that developers cannot inspect is a donation to the next agency.
What inflates a quote overnight
Second platform (iOS + Android + web) is not “one more export.” Extra languages, dark mode as a first-class product, and dashboard density all add frames. So does a founder who reviews on WhatsApp at 11 pm with “can we try another direction.”
Scope the happy path first. Edge cases belong in a punch list, not in round-one theatre. Related: design systems when SMEs need one.
Brand identity is a different invoice
No logo, no type, no colour rules means the UI designer is doing branding under a UX label. Buy brand identity from ₹25,000, then UI. Mixing them without saying so is how both jobs go over time.
Research, wireframes, and prototypes in the fee
Five customer task interviews and a competitor teardown are SME-scale research. Forty-person ethnography is not. If research is “included” but nobody talks to a user, you paid for a workshop slide. Practical: UX research on a small budget.
Wireframes catch the booking dead-end before colour. Skipping them is a known tax: Figma wireframes vs jumping to visuals.
Website vs app vs dashboard — different floors
A marketing site that needs a better form is closer to website craft plus a compact UX pass. A logged-in ops tool is dashboard UX. A mobile app is a different information architecture: app vs website UX.
Do not force one ₹50,000 pack to cover a store, an app, and an admin. Split the jobs or you will ship a pretty homepage and a broken product.
How to compare two vendor quotes without getting played
Line up: screen count, revision rounds, file ownership, prototype yes/no, and who writes microcopy. If one quote is half price and silent on those, it is not cheaper — it is incomplete. Handoff from Figma should be named, not implied.
Ask who tests on a ₹12,000 Android on Jio. If the answer is “we design for desktop first,” the India cost is about to include a rebuild.
How Brevia prices from Chennai
We start with the 12-screen pack at ₹50,000 OTP. Extra slices, native density, or a full rebuild are scoped after a screen list — not a vibe. Build floors sit next door: Business Website ₹28,000; custom Next.js from ₹50,000.
Bring the brief to consultation or contact. We will tell you if you only need a landing, not a product UX.
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