What ₹2,000 actually buys
At Brevia: up to 60 seconds, captions, basic polish, platform-ready export, a clear brief, usable footage. It is a commercial cut for Instagram, Shorts, or a simple ad — not a colour-pipeline feature film, not a 4-hour event recap, not a 3D product launch.
If your file is 40 minutes of unusable nightclub footage, the floor does not magically apply. We will say ingest is out of scope rather than silently degrade quality.
Edit-only vs shoot-and-edit
Edit-only assumes you (or a prior shoot) captured usable selects. Shoot-and-edit is a production day plus edit — price like production. SMM starter at ₹20,000/mo includes a shoot day and 8 reels because that is a bundle, not a ₹2,000 line multiplied by eight with a free camera.
Price ladder: 1-min, showcase, podcast, full episode
₹2,000 — short social cut. ₹4,000 — up to 2 minutes with a story arc (brand, product tour, website loop source). ₹3,000 — podcast highlight. ₹7,500 — full episode up to 20 minutes with basic audio cleanup and intro/outro polish.
Jumping a ladder rung because “add more clips” is how quotes stay honest. A 90-second brand piece is a showcase, not two reels taped together without a narrative.
What inflates a reel invoice in India
Rush (festival eve), extra aspect ratios beyond the brief, burned-in Tamil plus English plus Hindi as three unique caption tracks, licensed music the client picked from a US YouTuber, and motion graphics that are actually a mini-explainer.
Unlabelled Drive folders with 200 GB of 4K are an ingest project. We would rather quote ingest than pretend.
Revisions, rush, and subtitle languages
One structured revision pass is normal at the floor. Version 7 because the cousin in the group chat has notes is not. Freeze feedback in one WhatsApp thread with timestamps. Brief: how to brief an editor.
Freelance vs retainer vs SMM pack
Freelance per reel: good for bursts. Retainer on an editor: good when volume is stable and you can brief. SMM pack: good when posting, captions, and a shoot must happen even when the founder is travelling. Mixing all three without a file owner is how clips die in Drafts.
Ads creative refresh can live in Performance Marketing at ₹20,000/mo + spend. Do not pay twice for the same six cuts.
How to brief so the floor stays honest
Goal, hook, platform, length, CTA, references (3 links), do-not-use music, logo files, caption language. Selects, not the whole card. Timeline. That brief is how ₹2,000 stays ₹2,000.
Cadence beats haggling: consistent video.
How Brevia quotes reel work from Chennai
We map your files to a rung on the ladder or a custom quote. GST invoice, Chennai HQ, India-wide delivery. Consultation or contact. Related: Reels vs Shorts, product videos.
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